To create a high-performance volunteering industry composed of inspired people with optimal silks-sets and ready to deliver successfully and world-class perceived events.


● Bring effective solutions to sports events organizers in the area of the management of volunteers
● Leave an impact on volunteer's career path and inspire the volunteering culture globally
● Ensure that the Management of Volunteers functional area receives the necessary recognition compared to its contributions to the sports industry.

Value Proposition

Our value proposition is the mindset regarding sports volunteering management as a fully dedicated organization to this industry. We keep the volunteers as the centerpiece of the program. We connect the operational side of sports volunteering with the academic world, using the theoretical knowledge to create better and more sustainable volunteering programs for our clients based on the local volunteer culture with an observational research approach. As a result, both the organizer and the volunteers grow together and benefit from the experience.


Founder and CEO of NR Sport Volunteering Solutions

Expert of Sports Volunteering Management


NR Sports Volunteer Solutions is a German registered Consultancy lead by Nada Rochevska. Nada is a lawyer by vocation, an internationally recognized leader in sports event management and volunteer leadership, and a former national basketball player.

A love of sports, especially basketball, has shaped Nada’s values in her personal life and career. Nada enjoyed considerable success as a national basketball player. Her experiences on and off the court taught her the importance of teamwork, individual effort, commitment, and how to stay calm and focused under pressure.

After graduating as a lawyer, these values were further homed in her role as a strategic team member associated with international projects for the National Democracy Institute (NDI), headquartered in Washington, DC, from a national perspective Skopje.

Drawing upon the values that had served her so well on the basketball court, Nada functioned as the International Federations Coordinator at the Youth Olympic Games in Lillehammer 2016. She also took an active role as part of the NOC Chef-de-Mission team, NOC Assistant, supporting the Macedonian athletes for the Rio 2016 Olympic Games, and NOC’s Assistant at the Winter YOG Lausanne2020. Returning to her native homeland, as apart from the Local Organizing Committee of the Macedonian Football Federation, Nada delivered the Volunteer Program for the UEFA Super Cup Skopje 2017 and was engaged to carry forward a multitude of diverse projects in her primary role as the Sports Volunteer Manager at the European Mountain Running Championship in Skopje 2018. Her management activities included: planning, recruitment, screening and selection, orientation, training, performance management, and recognition.

In 2018 her comprehensive experience and academic knowledge in sport management were recognized. Nada took an active part in NIFISA International Sports Academy in Kanoya, Japan, and later as Team Leader Language Services at Tokyo 2020.

From passion and love for Volunteering to a real-life fascination, she has carved out a professional and academic career in this field.

A life-long learner with a desire to be increasingly involved in sports, Nada is currently completing a master’s degree in Olympic Studies at the German Sport University Cologne with a specified interest in the sport volunteering domain.

Nada uses her vast leadership experience in Sports Operations and People Management, formational regional and international mega sports events, to provide innovative solutions for clients seeking to develop sports volunteering programs through the promotion of a values-based framework

When combined with her legal expertise, her former life as an athlete, and a leading role in international sports position Nada Rochevska as a premier sports volunteer consultant.


Dr. Niki Koutrou is a Senior Lecturer and Program Leader of Sport Management at the Department of Sport and Event Management at Bournemouth University and former Lecturer and Program Director of Sport Management at the School of Sport and Exercise Sciences of the University of Kent, UK. She has established a growing international research and scholarship profile in sports volunteering and participation legacies of mega-sport events, volunteer management, sports program evaluation, and sustainability and Olympic Studies. She has undertaken research and collaborative and consultancy projects in several international locations (including Greece, United Kingdom, Japan, Turkey, Sweden, South Korea, Qatar, and Bangladesh).

Dr. Koutrou is currently also managing PlayGreen; an Erasmus+ Sport funded collaborative project on behalf of ENGSO, which aims to enhance environmental sustainability practices in sport by developing volunteer capacities through mentoring and other related initiatives. She is also being funded by the Olympic Studies Centre of the International Olympic Committee to run a research project that aims to evaluate the volunteering legacies of the Athens 2004 Games. Finally, apart from academic, Dr. Koutrou holds practical, first-hand experience in the area of volunteering studies, having had the opportunity to volunteer at various prestigious international events and initiatives including among others: the Athens 2004 Olympic Games, the 2007 UEFA Champions League Final, the 2017 European Youth Sport Forum, and most recently the Lausanne 2020 Winter Youth Olympic Games. She had also worked for six months for the London 2012 Organizing Committee as a volunteer Supervisor at the Fleet Transport department. These examples demonstrate the broader understanding of Dr. Koutrou’s characteristics, motives, engagement, and retention of sport and Olympic volunteers.

Expert of Sport Management

Expert in Marketing and Business Development


Daniela Negreda, a Brazilian-Portuguese Senior Marketing Leader, brings her broad Marketing and Business Development knowledge to IGNITX as Advisor with more than 20 years of Marketing experience in both the corporate and sport industry.

Daniela worked for Kimberly-Clark for 13 years in different Marketing roles and countries before joining the International Olympic Committee. She started as a Brand Manager in Brazil then moved to the Latin American business where she led the implementation of a proprietary trade marketing tool in 18 countries following the SAP migration. Daniela was promoted to coordinate and develop trade marketing tools, reporting, trading and analytical processes within the US team and subsequently to Canada where she was a Customer Marketing Manager for several accounts, including Loblaws.

As an enthusiastic volleyball player, Daniela always wanted to work in sport. She made the decision to move to Lausanne, Switzerland, the Olympic Capital and secured a position in the Marketing Department of the International Olympic Committee (IOC). In her 7 years at the IOC, she managed the strategic development, production and implementation of the promotional brand campaign for four Olympic Games with the objective of promoting Olympic Values beyond the Olympic Games with an integrated approach of TV, digital, social media, two-way engaging communication and a pro-social activation component.

Daniela also oversaw the development of IOC proprietary consumer and B2B research studies, provided analysis customized per stakeholder augmented by storytelling based on market trends. These research insights were used to successfully sell and renew partnerships as well as maintain the Olympic Brand recognition to its highest level.

With her deep knowledge of business development, she also led the development of effective fit-for-purpose sales tools which included compelling benefits to partner with the property. These tools were used for training, sales, and servicing of partners at all 3 levels of Olympic sponsorship resulting in various sponsorship renewals and new partners contracts with IOC, Host Cities Organizing Committees and National Olympic Committees, including the multi-million dollars deals with Bridgestone and Toyota.

Daniela is an MBA graduate from University of Phoenix, holds a professional certificate from University of California, Berkeley and an extension certificate from Faculdade Getúlio Vargas, São Paulo.

She is a strong advocate of education and self-development and is currently working on courses on marketing foundation, strategic analysis of big data and on self-transformation, assisting people to find their path and develop their inner-self. Her latest lecturers were at renowned institution such as Universiti Putra Malaysia, Glion Institute of Higher Education and Global Institute of Sports Business (GISB).

She is currently a Consultant in Marketing and Business Development working for clients such as World Health Organisation (WHO), Digital Partners Switzerland, and the Games experts IGNITX.