ABOUT NADA ROCHEVSKA

NR Sports Volunteering Solutions Consultancy (NR SVS) is a Germany-based consultancy specializing in volunteer management systems, sport volunteering, inclusion, capacity building, policy development, and international cooperation in sport.

The consultancy is led by Nada Rochevska, MSc., an international senior expert in sport volunteering, volunteer management systems, inclusion, and policy-oriented development in sport. With more than ten years of experience across sport federations, major international events, NGOs, EU-funded projects, and international cooperation initiatives, Nada supports organizations in developing structured, sustainable, inclusive, and measurable volunteer systems.

NR SVS works with sport organizations, federations, event organizers, NGOs, institutions, and international partners to strengthen the way volunteering is planned, managed, and integrated into long-term sport development. Its work focuses on moving volunteering from informal or activity based engagement toward professional volunteer management systems supported by clear policies, operational structures, training frameworks, coordination models, recognition systems, and legacy strategies.

The consultancy provides expertise in volunteer policy development, system design, recruitment and retention strategies, volunteer training, role definition, stakeholder coordination, accessibility, disability inclusion, senior skilled volunteering, corporate volunteering, volunteer legacy, and capacity building for sport organizations and community-based initiatives.

Nada’s professional background combines sport, law, event management, international cooperation, and volunteer leadership. A former national basketball player and lawyer by education, she brings a strong understanding of teamwork, leadership, resilience, organizational responsibility, and people cantered management. These values continue to shape the consultancy’s approach to volunteering as a strategic tool for participation, inclusion, social cohesion, and sustainable community development.

Her professional portfolio includes volunteer management and system-development roles for major international sport events, including CEV EuroVolley 2023, the European Mountain Running Championship, the Wizz Air Skopje Marathon, the UEFA Super Cup Skopje 2017, and other international sport events across Europe. She has also contributed to Olympic and international sport environments, including the Lillehammer 2016 Youth Olympic Games, support roles connected to Rio 2016, Lausanne 2020, and language services coordination connected to Tokyo 2020.

Nada holds a Master of Science in Sport Management and is currently in the final stage of completing a Master of Arts in Olympic Studies at the German Sport University Cologne, with a strong research focus on Olympic volunteering, sport volunteering, and the socio-cultural role of sport.

Through NR SVS, Nada is actively engaged in EU and international cooperation projects. Her current and recent roles include Project Manager for the Erasmus+ Sport project Upskilling Volunteer Managers in Sport (UVMIS), External Project Manager for the Macedonian Paralympic Committee on Volunteering for Inclusion and Empowerment with Sports (VIEWS), and External Volunteer Management Expert Associate on the ENGSO project CHANGE, Cooperation for Change Management and Innovation in Sports.

Nada is also a collaborator with United Nations Volunteers (UNV) and a member of SHARE 2.0, Community of Practice, established by the European Commission to promote knowledge exchange among sport organizations and society on sport volunteering. These engagements reflect her broader work at the intersection of volunteering, sport policy, inclusion, sustainability, institutional cooperation, and community-based development.

In addition to consultancy and project work, Nada has contributed as a guest lecturer, speaker, and expert contributor on sport volunteering, Olympic volunteering, volunteer management, disability inclusion, intercultural communication, and volunteer systems at universities, conferences, and international forums across Europe, Norway, Serbia, Germany, the USA, Japan, Indonesia, India, Thailand, and other global contexts.

NR SVS is committed to helping organizations build volunteer systems that are not only operationally effective, but also values-based, inclusive, policy-informed, sustainable, and capable of creating long-term impact for sport and society

https://www.linkedin.com/in/nadarochevska/

ABOUT TATIANA NIKULINA

Tatiana is an experienced Sport Management Consultant with a proven track record of successful volunteer management projects for major sporting events. As the Head of the Volunteers Selection and Training Department at the 2018 FIFA World Cup Organizing Committee in Russia, Tatiana played a critical role in volunteer workforce planning, with over 100 job descriptions created and reviewed to establish a headcount of 6,000 volunteers for the FCC 2017 and 18,000 volunteers for the FWC 2018. She led the recruitment, selection, and training process for both events, ensuring the seamless execution of key operational tasks.

Tatiana’s impressive career in sport management began in 2009 when she worked in the Volunteer Department of the Organizing Committee for the Kazan 2013 World Summer Universiade, a highly complex event that involved 27 sports, 13,000 athletes, and 20,000 volunteers. After her work on the Kazan 2013 event, Tatiana was hired to the Organizing Committee of the Sochi 2014 Olympic and Paralympic Games. In 2015, she was invited to serve as an expert and advisor for the Volunteers Program for the European Youth Olympic Festival in Tbilisi, Georgia, providing valuable insights and recommendations to ensure the success of the event.

In addition to her work with FIFA, Tatiana has been involved in various projects with the International University Sports Federation (FISU) in different roles, including volunteer management consulting for 10 years already.

Tatiana holds an Executive Master’s in Sport Organizations Management (MEMOS) from the co-organization of the International Olympic Committee, Olympic Solidarity, and 12 universities worldwide in Lausanne, Switzerland. During the program, Tatiana conducted applied sport management research on the key elements of successful volunteer management programs for major sporting events, with a specific focus on two case studies – Kazan 2013 and Tbilisi 2015. Her findings, which included innovative strategies for building a sport volunteering culture in countries with limited volunteering traditions, have been highly influential in the field. Professor Ian Henry, Director of the Centre for Olympic Studies & Research at Loughborough University, London, was a Tatiana’s tutor in the MEMOS program.

Overall, Tatiana’s unique blend of expertise, experience, and innovation make her an invaluable asset to any sport management team.

ABOUT NIKI KOUTROU

Niki Koutrou, PhD is an Associate Professor (Reader) of Sustainable Sport Management and the Research and Innovation Lead of the University of Sunderland in London campus. Her research expertise lies in the interrogation of sustainable sport and physical activity programmes, civil society sustainability and volunteering, and social legacies including volunteering legacies of mega-sport events including the Olympics. She has published widely in these areas in prestigious peer-reviewed journals and books. She has received funding from the Olympic Studies Centre of the International Olympic Committee to explore the volunteering landscape and the legacies of the Athens 2004 Games. Her current research collaborations include the European Sports NGSO (ENGSO), an umbrella organisation for European Sport Federations and Olympic committees, where she leads research and impact evaluation for several Erasmus+ funded pan-European sport projects. These aim to develop volunteer management standards, cultivate pro-environmental attitudes and change management in non-profit and community sport organisations. She is also involved in the SHARE 2.0 Community of practice of the European Commission for Knowledge exchange in sport organisations around environmental sustainability.